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In the era of digital transformation, product design has emerged as a critical factor in creating captivating and user-centric experiences1. This comprehensive guide aims to provide an insight into product design in Figma, a leading collaborative design tool, and how it contributes to building meaningful products2.
Product design bridges the gap between the designed product and its users, encompassing not only the user experience (UX) but also the business strategy and go-to-market planning1. Product designers have the crucial role of collaborating with various stakeholders, ensuring that the proposed solution is both feasible and aligns with the business goals1.
Good product design propels the product strategy, contributing to the overall success of a company1. As a comprehensively designed product tends to resonate better with its users, it ultimately leads to higher user engagement, better customer satisfaction1, and increased retention.
Figma represents a paradigm shift in the world of product design, providing a platform for teams to build products collaboratively2. It is a design tool that allows for seamless designing, prototyping, development, and collection of feedback in one single interface2. Figma's ability to bring entire teams into the product design process, in real-time, makes it a preferred choice among designers.
Understanding the product design process in Figma can provide valuable insights into the creation of meaningful products. Here’s a peek into the day-to-day processes of Figma's product design team3:
The Figma product design team emphasizes the importance of balancing the identities of the design team and the product team within a company3. This balance ensures the alignment of the design process with the overall company goals.
Figma offers comprehensive product design kits that provide components, styles, and customizable elements for creating high fidelity wireframes, user interfaces, and style guides4. These kits, available for free download, include the Ant Design System UI Kit and Product Design Kit 1.04. They help designers save time and money in the design process4.
Figma offers an effective and collaborative platform for product design, enabling teams to create user-centric and business-aligned products. By understanding the product design process in Figma, designers can better collaborate, innovate, and create high-quality products that resonate with users.
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